Mass Communication

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  • The transfer of ideas, information, and symbolic content to a large number of people in dispersed locations, usually at the same time. It is contrasted with face-to-face or individual communication acts. The term usually refers to widespread communication that requires a technological interface, a means of preparing and presenting messages to a large audience. The media that can deliver mass communication to dispersed audiences include newspapers, television, radio, books, magazines, movies, and the Internet. Devices such as telephones or e-mail, originally used by individuals for personal communication, have been transformed into mass communication devices via listservs, mass e-mailings, spam, telemarketing, text marketing on cell phones, and political robo-calling. This indicates that any form of technological communication is inherently a form of mass communication.

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