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  • The content of an event, as measured by the appearance of themes as interpreted by the researcher. Latent content analysis is one way in which the content of an event or communication can be investigated, when it has been recorded in some permanent form (e.g., a written essay, a magazine article, a photograph, an audio-recorded or transcribed conversation). The researcher examines the recorded material and interprets the presence of a particular theme. The advantage of latent content analysis over its alternative, manifest content analysis, is that the researcher can be flexible in discerning the underlying meaning of an event. However, its disadvantage is that it is inherently more prone to subjectivity than manifest content. For more information, see Auerbach and Silverstein (2003).

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