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  • The idea that understanding or interpreting a text or any media form can only take place by understanding the system of signs and symbols that are already in circulation because of other texts. Intertextuality is a direct challenge to the notion that a text holds its meaning within itself and that the reader or viewer merely needs to uncover an already determined meaning. Intertextuality instead proposes that a text must be read in relation to other texts, to already existing systems of meanings, and to the larger sociocultural practices that surround the text. For intertextual readings, the meaning of the text is never stable but necessarily changes in relation to other texts or cultural practices that are brought into play. A popularization of the term ...

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