Homogeneous Appeal

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  • Although our society has begun to give broader acceptance to the idea that the media best serve the public interest by portraying a diversity of images, experiences, and viewpoints, the media remain responsive to the economic advantages of communication products with a uniform appeal. Communications may be said to have a homogeneous appeal when they are attractive to a broad mainstream audience and they contain features that give pleasure and comfort to almost everyone. This broad acceptance may arise from the item's familiarity or predictability, but it may also result from its ability to resonate with fundamental impulses that are present in most audience members, for instance, sexual attraction, a desire to nurture, or a need to identify with a stereotypical hero.

    Market forces tend to ...

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