Grassroots Lobbying

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  • A tactic used by political interest groups to organize local collective action in an effort to influence larger-scale policy making. Grassroots lobbying occurs when the public is called on by an interest group to contact legislators individually regarding an issue. Contact is usually in the form of phone calls, petition drives, requests for meetings, and letter-writing campaigns. This practice is in contrast to “direct lobbying,” which occurs when individuals, or groups, contact a legislator on behalf of an interest group.

    The political organization of massive numbers of ordinary Americans has had a profound effect on the history of American politics. Some of the most notable grassroots lobbying efforts have included the industrial workers' movement of the 1930s, the Southern Civil Rights movement of the early 1960s, ...

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