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Tailored Communications
As used most often in current intervention research, tailoring denotes the strategy of providing materials, messages, and/or activities that are matched to characteristics of each individual participant (Kreuter, Farrell, Olevitch, & Brennan, 2000; Kreuter, Strecher, & Glassman, 1999; Rimer & Glassman, 1998). In effect, each individual receives a different version of intervention content. The individual-level specificity of tailoring is often contrasted with “one size fits all” strategies in which all participants (presumably from a diverse population) receive the same intervention. Tailoring ...
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