- Summary
- Contents
- Subject index
Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Economists have dealt with such questions for generations, but they have taken on new meaning and significance.Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is a must-have reference resource.Key FeaturesProvides highly readable summaries of theory and models in key areas of micro and macroeconomics, helpful for students trying to get a "big picture" sense of the fieldIncludes introductions to relevant theory as well as empirical evidence, useful ...
Chapter 89: Neuroeconomics
Neuroeconomics
Decision making is a fundamental part of human behavior. We all make decisions every day that influence our health, well-being, finances, and future prospects, among other things. Researchers have become increasingly interested in why we make the decisions we do, especially when, in many cases, these decisions do not appear to be rational or beneficial to us in the long run. While neoclassical economics has traditionally looked at how people should behave, other disciplines such as psychology and cognitive science have tried to answer the question of why people act the way they do.
A new discipline, referred to as neuroeconomics, has sought to meld theory and methodology from diverse areas such as economics, psychology, neuroscience, and decision theory to create a model of human ...
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