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Sarasij Majumder

In: 21st Century Anthropology: A Reference Handbook

Chapter 29: Mass Media and Anthropology

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Mass Media and Anthropology
Mass media and anthropology

According to Merriam-Webster's Dictionary, a medium is a channel or an intervening agency by means of which something is conveyed or accomplished. By this definition, languages and rituals are probably the examples of the earliest forms of media because ideas of belonging are conveyed and contested through words, rites, ceremonies, and practices. Also, just as all other kinds of media, rituals, as Victor Turner (1974) noted, have a sensory aspect, that is, they engage our senses of sight and sound and have an ideological aspect. They convey important messages. Thus, the study of human society cannot proceed without looking at the media, and both the language and the ritual have been concerns of the anthropologists for a long ...

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