Sales Demo Business (19)

Last Updated: Mar 02, 2017

Screen shot of Sustainability: Inside a Zero Waste Restaurant
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Sustainability: Inside a Zero Waste Restaurant

Practitioner: Douglas McMaster

Content Type: In Practice

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473954496

Chef and restaurant owner Douglas McMaster discusses what it means to be a zero waste restaurant. He explains what makes his restaurant, Silo, different, particularly in terms of customer care, sustainable sourcing, and price transparency.

Screen shot of Small Business Management: Posh Totty Jewelry
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Small Business Management: Posh Totty Jewelry

Practitioner: Sarah Brannigan

Content Type: In Practice

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473954540

Sarah Brannigan is the manager of the jewelry workshop at Posh Totty Designs. Management of a small to medium-sized enterprise requires the ability to manage personnel, manage space, track retail and online sales and orders, use computers and computer spreadsheets, forecast future sales and required supplies, and negotiate with suppliers.

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International Logistics

Practitioner: JP Manfrinato

Content Type: In Practice

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473954557

Logistics manager JP Manfrinato shows the capabilities of a modern day logistics operation. He outlines how his company, Tangle Teezer, handles the logistics of their brushes from the time they leave the manufacturer until they arrive at the vendor.

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Advertising and Ethics

Academic: Chris Hackley

Content Type: Tutorial

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473954571

Professor Chris Hackney discusses the ethics of advertising. The professor uses western philosophy to explain why advertising should be ethical and presents case studies to serve as examples of ethical and unethical advertising.

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Britain's Oldest Family Business

Interviewee: Richard Balson

Content Type: In Practice

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473961821

With 500 years in operation, the butcher shop RJ Balson & Son is the longest-running family business in Britain. Richard Balson discusses the foundations of running a successful business around quality and service, and he provides his personal insight into the secrets of longevity.

Screen shot of Adventure Tourism Management at Zip World
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Adventure Tourism Management at Zip World

Practitioner: Sean Taylor

Content Type: In Practice

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473961999

Sean Taylor, the CEO of Tree Top Adventure, discusses the keys to success in the adventure tourism industry. Taylor addresses topics such as staffing, risk, and growth.

Screen shot of Retail Management & Marketing at Kinky Knickers
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Retail Management & Marketing at Kinky Knickers

Practitioner: David Moore

Content Type: In Practice

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473962019

Kinky Knickers is a small lingerie manufacturing company from the UK. The organization focuses on product quality and local, socially conscious manufacturing.

Screen shot of International Marketing & the Notting Hill Carnival
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International Marketing & the Notting Hill Carnival

Academic: Nicole Ferdinand

Content Type: Video Case

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473962101

Dr. Nicole Ferdinand discusses topics surrounding the Notting Hill Carnival. She explains the many issues involved in running a large carnival, including community relations, import/exports, and international marketing.

Screen shot of Customer Relationship Management at Wagamama Restaurant
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Customer Relationship Management at Wagamama Restaurant

Practitioner: Christian Hill

Content Type: In Practice

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473963542

General manager Christian Hill explains how he manages a struggling franchise of Wagamama in Camden. He discusses his strategies for gaining new customers and luring back customers who have stopped coming to the restaurant.

Screen shot of Bruce Croxon: Episode 9
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Bruce Croxon: Episode 9

Director: Caitlin Dosa

Producer: Gwen Elliot

Interviewee: Bruce Croxon

Academic: Sean Wise

Content Type: Interview

Publisher: SAGE Publications Ltd (2015)

DOI: http://dx.doi.org/10.4135/9781473963672

Bruce Coxon, a serial entrepreneur, discusses starting his own businesses and then moving into the world of investment. His success started with creating the first online dating platform, but after selling he switched to investment, starring on the show Dragon's Den. He explains how he instills values into his employees and his children, and what it is like to make the change from entrepreneur to investor.

Screen shot of Building the Family Business
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Building the Family Business

Practitioner: Patty Erd

Content Type: In Practice

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473975651

Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.

Screen shot of Gene Simmons: Episode 10
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Gene Simmons: Episode 10

Academic: Sean Wise

Practitioner: Gene Simmons

Content Type: Interview

Publisher: Wise Mentor Capital (2015)

DOI: http://dx.doi.org/10.4135/9781473978539

Gene Simmons, rock star bassist for KISS and celebrated entrepreneur, has a sit down visit with Professor Sean Wise. Simmons discusses his life experiences, business successes and failures, and what ultimately motivates a dedicated entrepreneur.

Screen shot of Pricing
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Pricing

Academic: Kent B. Monroe Ph.D.

Content Type: Interview

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473988514

Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricing of luxury goods.

Screen shot of Sponsorship Development
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Sponsorship Development

Academic: Lisa Delpy Neirotti Ph.D.

Content Type: Tutorial

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473988637

Professor Lisa Delpy Neirotti describes a step-by-step approach to securing corporate partnerships. She explains the perspectives of both the recipient and the corporation, with a focus on developing a mutually beneficial relationship.

Screen shot of Dilemmas and Innovation: The Case of Kodak
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Dilemmas and Innovation: The Case of Kodak

Academic: Gerard Tellis Ph.D.

Content Type: Video Case

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473988743

Professor Gerard Tellis discusses the Kodak Dilemma. Using Kodak as an example, he shows how a large, prosperous organization can go bankrupt in a short time if they fail to adapt to changing times.

Screen shot of Real Time Marketing: Oreo and Tide
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Real Time Marketing: Oreo and Tide

Academic: Tracy Tuten Ph.D.

Content Type: Definition

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473988835

Professor Tracy Tuten discusses social media marketing and how it challenges the traditional business model. She gives two demonstrations of companies that successfully capitalized on the 24/7 world the internet and social media have opened up.

Screen shot of Engineering Serendipity: The Future of Individualized Loyalty and Engagement
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Engineering Serendipity: The Future of Individualized Loyalty and Engagement

Speaker: Jenne Barbour

Content Type: Conference

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473990463

Jenne Barbour discusses engineering serendipity and how the world of loyalty is changing. Loyalty has gone from the simple loyalty card and point system to a more complicated system of engagement. Barbour discusses new types of loyalty, challenges that face marketers, and offers examples of companies that are dealing with loyalty challenges.

Screen shot of Grant Writing Basics: How to Write a Successful Grant Proposal to a Private Foundation
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Grant Writing Basics: How to Write a Successful Grant Proposal to a Private Foundation

Practitioner: Noah Temaner Jenkins

Content Type: Tutorial

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473990937

Grantwriter Noah Temaner Jenkins presents an overview of the grant writing process. She explains the importance of understanding the funding context and foundation mission, then walks viewers through the different sections of a grant proposal.

Screen shot of Family Business Studies
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Family Business Studies

Academic: Pramodita Sharma Ph.D.

Content Type: Interview

Publisher: SAGE Publications Ltd (2016)

DOI: http://dx.doi.org/10.4135/9781473991156

Dr. Pramodita Sharma discusses family businesses and their advantages and disadvantages. Family business research has become more common because the stigma pertaining to nepotism has begun to fade. Sharma discusses her research in the field, areas of debate in the field, and the public impact of her work.

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