- Key Readings
Over 75 years ago, Gordon Allport stated that the attitude construct is the heart of social psychology. Allport's sentiment remains true today - people's evaluations of themselves, other individuals, groups and social issues are the core of the discipline. This four-volume set brings together important papers on the psychology of attitudes to serve as the most fully comprehensive collection on the attitude concept.
Volume I: Attitude Content, Structure, Function and Measurement
Volume II: Implications for Information Processing and Behavior
Volume III: Cognitive, Affective and Behavioral Processes That Shape Attitudes
Volume IV: Roles of Brain, Body and Society
We are all surrounded by things that we like and dislike. We may like some of the items we see on a menu, but dislike others; we may like some of the people we meet at work, and dislike others; we may grow fond of particular stories, movies, and music, while hating others with a passion. Similar likes and dislikes can be expressed for diverse objects, such as groups of people (e.g., religious or ethnic), individuals (e.g., a politician), behaviors (e.g., applying sun protection cream), and ideas (e.g., legalized abortion). In all of these cases, we are dealing with attitudes, and the empirical study of attitudes, attitude change, and their connections to behavior has gripped social psychologists for ...