Summary
Overview
Key Readings
The profitability and even the survival of an organization depends on its capacity to innovate with products and services and market them effectively. The link between innovation and business performance is well established, making the study of innovation and new product and service development of critical importance to the study of business.
New product development is also a critical marketing issue, with the satisfaction of customers based on the core products and services of a firm and how they are differentiated from competitors. Equally important are the technological, organizational and strategic strengths of a firm, making the development of new products and services a multidisciplinary endeavor.
Edited by one of the world's leading authorities in the area, New Product and Services Development, a four-volume set, is arranged ...
Editor's Introduction: New Products and Services Development
Firms' profitability and their survival depend critically on their capacity to innovate with products and services that the market will respond to positively. In spite of the huge uncertainty associated with R&D investments, the link between the innovativeness of firms and their performance has been well established, whether measured by profits, return on investments, market share or stock prices. Nevertheless, the rate of failure of innovations has remained stable over several decades at very high levels. New product development is a critical marketing element: the satisfaction of customers is essentially based on the core product or services of a firm, which must be differentiated from competitors, offering better products and better value. Having the right product is insufficient; ...
Table of Contents
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Volume I: Innovating New Products and Services: The Dimensions of Innovations
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1. Technological Dimensions
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Hubert Gatignon | Michael Tushman | Wendy Smith | Philip Anderson
2002
Management Science
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2. Toward a General Modular Systems Theory and Its Application to Interfirm Product Modularity
Melissa Schilling
2000
Academy of Management Review
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3. Innovation: Mapping the Winds of Creative Destruction
William Abernathy | Kim Clark
1985
Research Policy
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Rebecca Henderson
1993
The Rand Journal of Economies
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Mary Tripsas
1997
Strategic Management Journal
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6. Dominant Designs, Technology Cycles, and Organizational Outcomes
Michael Tushman | Johann Murmann
1998
Research in Organizational Behavior
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Rebecca Henderson | Kim Clark
1990
Administrative Science Quarterly
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Clayton Christensen | Richard Rosenbloom
1995
Research Policy
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2. Market-based Dimensions
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9. Degrees of Product Innovation
Donald Heany
1983
Journal of Business Strategy
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10. Attributes of Innovations as Factors in Diffusion
Frederick Fliegel | Joseph Kivlin
1966
The American Journal of Sociology
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11. Perceived Innovation Attributes as Predictors of Innovativeness
Lyman Ostlund
1974
Journal of Consumer Research
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12. Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems
Duncan Labay | Thomas Kinnear
1981
Journal of Consumer Research
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13. Innovativeness, Novelty Seeking, and Consumer Creativity
Elizabeth Hirschman
1980
Journal of Consumer Research
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14. Purchase Intentions and the Dimensions of Innovation: An Exploratory Model
Susan Holak | Donald Lehmann
1990
The Journal of Product Innovation Management
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Volume II: Orienting the Firm for Promoting Innovations: Establishing a Culture of Innovations
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1. Strategic and Market Orientation
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15. Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
Rohit Deshpandé | John Farley | Frederick Webster
1993
Journal of Marketing
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16. The Effect of a Market Orientation on Business Profitability
John Narver | Stanley Slater
1990
Journal of Marketing
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17. Market Orientation: Antecedents and Consequences
Bernard Jaworski | Ajay Kohli
1993
Journal of Marketing
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18. MARKOR: A Measure of Market Orientation
Ajay Kohli | Bernard Jaworski | Ajith Kumar
1993
Journal of Marketing Research
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19. Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
Stanley Slater | John Narver
1994
Journal of Marketing
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20. Strategic Orientation of the Firm and New Product Performance
Hubert Gatignon | Jean-Marc Xuereb
1997
Journal of Marketing Research
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Gary Gebhardt | Gregory Carpenter | John Sherry
2006
Journal of Marketing
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2. Role of Management
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22. Managing the Future: CEO Attention and Innovation Outcomes
Manjit Yadav | Jaideep Prabhu | Rajesh Chandy
2007
Journal of Marketing
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Seigyoung Auh | Bulent Menguc
2005
International Journal of Research in Marketing
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24. Conflict, Leadership, and Market Orientation
Bulent Menguc | Seigyoung Auh
2008
International Journal of Research in Marketing
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3. Managing Capabilities
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25. Absorptive Capacity: A New Perspective on Learning and Innovation
Wesley Cohen | Daniel Levinthal
1990
Administrative Science Quarterly
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26. Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes
Christine Moorman
1995
Journal of Marketing Research
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27. The Contingency Value of Complementary Capabilities in Product Development
Christine Moorman | Rebecca Slotegraaf
1999
Journal of Marketing Research
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28. Success in High-Technology Markets: Is Marketing Capability Critical?
Shantanu Dutta | Om Narasimhan | Surendra Rajiv
1999
Marketing Science
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Volume III: Organizing to Innovate: Adapting the Firm to Innovate
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1. Fostering Creativity in the Firm
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29. The Impact of Organizational Memory on New Product Performance and Creativity
Christine Moorman | Anne Miner
1997
Journal of Marketing Research
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30. The Use of Visual Mental Imagery in New Product Design
Darren Dahl | Amitava Chattopadhyay | Gerald Gorn
1999
Journal of Marketing Research
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31. The Influence and Value of Analogical Thinking during New Product Ideation
Darren Dahl | Page Moreau
2002
Journal of Marketing Research
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32. Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach
Jacob Goldenberg | David Mazursky | Sorin Solomon
1999
Journal of Marketing Research
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33. Past Success and Creativity over Time: A Study of Inventors in the Hard Disk Drive Industry
Pino Audia | Jack Goncalo
2007
Management Science
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2. Getting the Customer Involved
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34. Lead Users: A Source of Novel Product Concepts
Eric von Hippel
1986
Management Science
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35. Performance Assessment of the Lead User Idea-Generation Process for New Product Development
Gary Lilien | Pamela Morrison | Kathleen Searls | Mary Sonnack | Eric von Hippel
2002
Management Science
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Abbie Griffin | John Hauser
1993
Marketing Science
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37. Customers as Innovators: A New Way to Create Value
Stefan Thomke | Eric von Hippel
2002
Harvard Business Review
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3. New Product Teams
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Abbie Griffin | John Hauser
1992
Management Science
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Christophe Van den Bulte | Rudy Moenaert
1998
Management Science
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Jinhong Xie | X. Song | Anne Stringfellow
1998
Management Science
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Robert Keller
2001
Academy of Management Journal
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42. The Comparative Advantage of X-Teams
Deborah Ancona | Henrik Bresman | Katrin Kaeufer
2002
MIT Sloan Management Review
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4. When to Forge Alliances?
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43. Technology Development Mode: A Transaction Cost Conceptualization
Thomas Robertson | Hubert Gatignon
1998
Strategic Management Journal
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Aric Rindfleisch
2000
Marketing Letters
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45. Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?
Kartik Kalaignanam | Venkatesh Shankar | Rajan Varadarajan
2007
Management Science
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Volume IV: Launching New Products and Services: Marketing Innovations Effectively
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1. Branding and Brand Extension
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46. Consumer Evaluations of Brand Extensions
David Aaker | Kevin Keller
1990
Journal of Marketing
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47. The Effects of Sequential Introduction of Brand Extensions
Kevin Keller | David Aaker
1992
Journal of Marketing Research
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Vicki Lane | Robert Jacobson
1995
Journal of Marketing
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2. Looking Ahead to New Product Acceptance and Diffusion
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49. Sociometric Location and Innovativeness: Reformulation and Extension of the Diffusion Model
Marshall Becker
1970
American Sociological Review
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50. Social Contagion and Innovation: Cohesion versus Structural Equivalence
Ronald Burt
1987
American Journal of Sociology
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51. Medical Innovation Revisited: Social Contagion versus Marketing Effort
Christophe Van den Bulte | Gary Lilien
2001
American Journal of Sociology
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52. An Empirical Comparison of New Product Trial Forecasting Models
Bruce Hardie | Peter Fader | Michael Wisniewski
1998
Journal of Forecasting
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53. A Meta-Analysis of Applications of Diffusion Models
Fareena Sultan | John Farley | Donald Lehmann
1990
Journal of Marketing Research
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3. Anticipating Competitors' Reactions
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54. Competitive Reactions to Market Entry: Explaining Interfirm Differences
Hubert Gatignon | Erin Anderson | Kristiaan Helsen
1989
Journal of Marketing Research
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55. Retaliatory Behavior to New Product Entry
Sabine Kuester | Christian Homburg | Thomas Robertson
1999
Journal of Marketing
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56. Proactive and Reactive Product Line Strategies: Asymmetries between Market Leaders and Followers
Venkatesh Shankar
2006
Management Science
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4. Marketing Pre-Launch: Announcing the Innovation
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57. New Product Preannouncing Behavior: A Market Signaling Study
Jehoshua Eliashberg | Thomas Robertson
1988
Journal of Marketing Research
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58. Modeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities
Emmanuelle Le Nagard-Assayag | Delphine Manceau
2001
International Journal of Research in Marketing
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59. New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Alina Sorescu | Venkatesh Shankar | Tarun Kushwaha
2007
Journal of Marketing Research
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