International Business and Management provides scholars and libraries with a focused coverage of the most widely cited and theoretically important articles in the international business field.

The four-volume set is based on an extensive analysis of the literature of the discipline and contains both classics and more recent work that has proven its seminal value to the researcher.

These seminal articles cover a range from theoretical to empirical, and include work from authors such as Adler, Bartlett, Boddewyn, Buckley, Child, Douglas, Doz, Dunning, Ghoshal, Hamel, Hofstede, Kerr, Kobrin, Kogut, Oberg, Porter, Pugh, Shapiro, Solnik, Triandis, Vernon, Wells, Zeira and many others.

Each volume focuses on both general issues such as internationalization, strategy and culture and on specific functional disciplines such as government relations, ethics, operations management, international finance, ...

Editors' Introduction: The Field of International Business and Management

DerekS.Pugh & AllanR.Plath

In the Beginning

International Business and Management (IB&M) is nothing new. We have evidence from archaeological sites around the world tliat trade between nations has been going on since the dawn of time. By the Middle Ages, Europeans had set out to engage in die spice trade with the known world. The Venetian merchant Marco Polo found his way to the Far East in the early thirteenth century, and lived to tell about the riches and strange customs of die Orient.

It was the desire to trade (predicated on the economic philosophy of Mercantilism) that opened up the Americas to European direct foreign investment in the fifteenth and sixteenth centuries, and which led to the colonization ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles