Overcoming Resistance to Change

Fundamentals of Organization Development

Lester Coch | John French

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  • It has always been characteristic of American industry to change products and methods of doing jobs as often as competitive conditions or engineering progress dictates. This makes frequent changes in an individual's work necessary. In addition, the markedly greater turnover and absenteeism of recent years result in unbalanced production lines which again makes for frequent shifting of individuals from one job to another. One of the most serious production problems faced at the Harwood Manufacturing Corporation has been the resistance of production workers to the necessary changes in methods and jobs. This resistance expressed itself in several ways, such as grievances about the piece rates that went with the new methods, high turnover, very low efficiency, restriction of output, and marked aggression against management. Despite these undesirable effects, it was necessary that changes in methods and jobs continue. Efforts were made to solve this serious problem by the use of a special monetary allowance for transfers, by trying to enlist the cooperation and aid of the union, by making necessary lay-offs on the basis of efficiency, etc. In all cases, these actions did little or nothing to overcome the resistance to change. On the basis of these data, it was…

    Overcoming Resistance to Change’, LesterCoch and JohnR.P.French, Jr.Human Relations, 1 (1948): 512–532. Published by Sage Publications Ltd. Reprinted with permission.

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