SAGE Business Cases: Global Marketing Series
In 2019, SAGE launched Global Marketing, a new teaching case series within SAGE Business Cases.View Global Marketing Cases
The Global Marketing series is edited by:
Professor of Marketing Maria Kniazeva joined the University of San Diego School of Business in 2003. Two major streams of research mark her academic activity: cross-cultural consumption in the global marketplace and storytelling on food packages and beverage bottles. Moving in the first direction, she centers her research on the theme of the Easternization of the West. In particular, Kniazeva is interested in the concept of authenticity. With her second stream of research, she explores how marketing stories, like those on bottled
Kniazeva has published in the Journal of Business Research, Journal of Consumer Behavior, Journal of Food Products Marketing and Consumption, Markets and Culture Journal. Her academic publications also include two book chapters. Kniazeva spent her sabbatical year of 2010-2011 collecting data and doing fieldwork in France, Russia, India, Kenya
Prior to USD, she worked as a visiting professor at Georgetown University, McDonough School of Business in Washington D.C. and also taught a marketing course at the University of California, Irvine, the Paul Merage School of Business.
Kniazeva serves on the editorial boards of three international journals: the Journal of Global Academy of Marketing Science and the Journal of Global Fashion Marketing headquartered in Seoul, South Korea, and the International Journal of Consumer Research. She is an invited associate of the Research Centre “Wine, Place, and Value” at Reims Management School, France.
An ethnic Russian, Kniazeva formerly lived in Estonia where she worked as an executive editor of a newspaper and a freelance business consultant to foreign investors. She authored a book published in English and Russian, titled America Through the Eyes of a Russian Woman. The English version was published on the grant Kniazeva was awarded by the United States Information Agency. Kniazeva was awarded the Edmund Muskie fellowship (1994-95) and
Call for Papers
Partner with SAGE to develop your GLOBAL MARKETING teaching case.
For further details on submissions, Click here
SAGE is pleased to offer case authors:
- Double-blind peer review of your case and teaching notes
- A thorough editorial process, working to develop your ideas and prepare cases for successful publication
- Freedom to include your students in the case research and writing process
- Copyright in your name and final PDF for ease of use in your classroom
- $500 when your case is published
- An international audience for your work
Have you written a case that you currently use in your classroom? Do you have an idea or a rough draft of a case? Bring it to SAGE and we’ll work with you to develop your idea and ready it for the global classroom.
DEADLINE FOR SUBMISSION: Rolling
- We look for cases between 1,000 and 5,000 words.
- Please include discussion questions and teaching notes.
- Guidelines and templates may be found here
- Manuscripts are accepted through our ScholarOne portal
- Authors receive decisions within 6-8 weeks of submission.
For questions and sample cases, contact: Rebecca Frankel, Associate Editor, email@example.com
Cases from the Global Marketing Series
Click a title to view the case: