SAGE Business Cases: Food Marketing Series

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SAGE Publishing continues to grow its teaching case collection, SAGE Business Cases, across the business and management spectrum while also narrowing in on select areas. The vision of the Food Marketing Series is to bring current events in the world of food and CPG marketing into the classroom. These cases will be used across marketing courses as well as food industry/agriculture courses to familiarize students with debates and topics that are relevant in the industry. These cases can take marketing topics and use the food and CPG industries as examples, or may apply specific concepts that are only relevant for these industries due to their specific nature. Cases may take the perspective of any actor in the value chain including but, not limited to, the supplier, manufacturer, and the retailer.

View Food Marketing Cases


The Food Marketing series is edited by: 

  • Ernest Baskin, Ph.D., Saint Joseph’s University
  • SBC Food Marketing Series Editor Image

    Dr. Ernest Baskin is an assistant professor of food marketing at Saint Joseph's University. He is an expert in consumer behavior and marketing research. His research focuses on consumer judgment and decision making with a particular interest in consumption decisions as well as consumer biases and context effects using experimental methodology and survey design. His work has been published in top tier journals such as the Journal of Consumer Research, the Journal of Marketing Research, Appetite, European Journal of Marketing and the Journal of Business Research. He has been extensively covered in the popular press in outlets such as the ranging from print sources such as the Chicago Tribune, CNNMoney, and the Atlantic to blogs such as Lifehacker and Nerdwallet. He is often a featured expert on both television and radio.

    He has worked extensively with a variety of firms on major marketing and behavioral initiatives, including Google and Pepsico. Prior to joining Saint Joseph's, Ernest worked as a marketing consultant at ZS Associates in Philadelphia, PA and advised on marketing efforts, market research and mergers for a number of major pharmaceutical companies. He holds a Bachelors of Science in Economics and a Bachelor of Arts in Anthropology from the University of Pennsylvania and a Ph.D. from the Yale School of Management.


    Call for Papers

    Partner with SAGE to develop your FOOD MARKETING teaching case.

    For further details on submissions, Click here

    SAGE is pleased to offer case authors:

    • Double-blind peer review of your case and teaching notes 
    • A thorough editorial process, working to develop your ideas and prepare cases for successful publication
    • Freedom to include your students in the case research and writing process
    • Copyright in your name and final PDF for ease of use in your classroom
    • $500 when your case is published
    • An international audience for your work, supported by the global sales force at SAGE

    DEADLINE FOR SUBMISSION: Rolling

    • We look for cases between 1,000 and 5,000 words.
    • Please include discussion questions and teaching notes.
    • Guidelines and templates may be found here
    • Manuscripts are accepted through our ScholarOne portal
    • Authors receive decisions within 6-8 weeks of submission.

    For questions and sample cases, contact: Rebecca Frankel (rebecca.frankel@sagepub.com), Associate Editor 


    Cases from the Food Marketing Series

    Click a title to view the case:

    Competing With Giants: Aldi’s David-and-Goliath Battle Over America’s Groceries
    Crimson Cup Bangladesh: Expanding the Coffee Market to the Youth of Bangladesh
    Paris Baguette From Korea
    Stranger Things Have Happened: Digital Marketing Lessons From the Eggo–Netflix Collaboration

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