• Summary
  • Contents
  • Subject index

The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: • Customer - Each platform must offer a unique experience to the customer. • Choice - The audience has more options than ever, and news organizations must work harder to be the preferred choice. • Control - Sharing power and control with the audience is now a necessary part of running a successful news operation. • Change - Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.


“We have wised up; eyes are now completely open to what’s going on, but we’re playing with tools, not owning and creating the tools. To be part of the game, we have to decide if we are going to be the bat boy or if we’re getting up to play.”

—David Cohn
Executive Producer at AJ+, Founder of Circa and Spot.US
  • In this chapter, we offer the industry’s best thinking on how news media companies can integrate existing platforms successfully with mobile and avoid the mistakes made with the Web.
  • We explore the role mobile will play in the development of the next business models for news media.
  • And we look at the development of news apps and some who are trying to create an experiential platform that ...
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