Zocdoc: Understanding and Exploring the Market Penetration in Texas

Zocdoc: Understanding and Exploring the Market Penetration in Texas

  • Case
  • Teaching Notes
Abstract

Zocdoc is an online medical scheduling service that allows patients to search for physicians in their neighborhood and schedule instant appointments online. Zocdoc also allows patients to filter physicians by their specialization, which insurance they accept, languages spoken, physician gender, and patient satisfaction ratings. However, this service becomes effective only if physicians can be persuaded to use Zocdoc for scheduling purposes. This is an important factor because the business model of Zocdoc is patient-centric; it allows patients to schedule appointments free-of-charge but requires the physicians to pay an annual subscription fee. For that fee, Zocdoc handles patients’ appointment bookings and connects physicians with new patients. Because of this asymmetric subscription model several physicians do not purchase Zocdoc’s online portal service to schedule appointments, although their ...

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