WPP, Ford, and Team Detroit – Marketing for Global Clients

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Jean Rosenthal, Arun Sinha & Ravi Dhar

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  • Author Bio

    Web site editor: Jean Rosenthal, Project Editor, Case Study Research and Development, Yale School of Management

    Case supervision: Arun Sinha, Senior Faculty Fellow, Yale School of Management; Ravi Dhar, George Rogers Clark Professor of Management and Marketing & Director of the Center for Customer Insights, Yale School of Management

    Web site text: Jean Rosenthal; Jaan Elias, Director, Case Study Research and Development, Yale School of Management

    Video production and editing: Michelle Morgan, Tipsy Pix; Gregory MacDonald, Case Study Research and Development, Yale School of Management

    Videography, New York: Tim Newman and Richard Buonagurio

    Videography, Dearborn: Jeffrey Till, SVP, Managing Director, Team Detroit's Broadcast Studio; Jeff Wood, Sr. Producer, Team Detroit's Broadcast Studio; Andy Miller, Videographer, Team Detroit; Brad Richter, Videographer, Freelance; Jamin Townsley, Videographer, Freelance; Amanda LeClaire – Content Producer, Team Detroit; Nicholas Lahay, Assistant Account Executive, Team Detroit

    Video interviews, fall 2012 and summer 2013

    Ford Motor Company: Jim Farley, Executive Vice President, Global Marketing, Sales and Service and Lincoln, Ford Motor Company; Elena Ford, Director, Global Marketing, Sales and Service Operations, Ford Motor Company

    Team Detroit: Toby Barlow, EVP, Chief Creative Officer, Global Team Ford; Mike Bentley, EVP, Co-Managing Director; Satish Korde, President and CEO; Betsy Lazar, EVP, Chief Media Officer; Linda Taylor, EVP, Chief Talent Officer; Paul Venn, EVP, Co-Managing Director; Sharon Wacker, EVP, Managing Partner,

    WPP: Richard Brook, SVP, Global Client Operations; George Rogers, Global Business Development Director

    Video interviewers: Jean Rosenthal, Jaan Elias, Arun Sinha

    Special thanks to WPP, Team Detroit, and Ford Motor Company for sharing their time and resources to provide the case study with interviews, data, videos, images, and other assistance to make this case study possible. In addition to the individuals interviewed, we particularly thank Sharon Wacker, EVP, Managing Partner, and Laura Haddock, Account Supervisor, Team Detroit for their coordination and hospitality.

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