Whole Foods Market: A CEO’s Public Opinion at Odds With a Key Demographic

Whole Foods Market: A CEO’s Public Opinion at Odds With a Key Demographic

  • Case
  • Teaching Notes
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Abstract

In August of 2009, the founder and CEO of the successful natural and organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly contested national health care debate that many perceived to be at odds with the company’s core customers. In the midst of a slow news month, the media seized on the apparent contradiction, and many diverse interests used the ensuing attention to further their own agendas.

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