Warner Bros. Bets on Streaming

Warner Bros. Bets on Streaming

  • Case
  • Teaching Notes
Abstract

With the COVID-19 pandemic keeping cinemas closed, Hollywood giant Warner Bros. recently announced its plan to release all 2021 films simultaneously in theaters and on its sibling streaming service HBO Max, disrupting a long-held film release and distribution model. This case goes over Warner Bros.’ decision to pivot its model toward streaming and asks students to discuss how this might shape the future of the theater industry.

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