Uber South Africa and Digital Disruption: Innovating for Micro-Entrepreneurs in an Emerging Market

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Ralph Hamann, Betine Dreyer & Sarah Boyd

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  • Author Bio

    Ralph Hamann is Professor and Research Director at the University of Cape Town’s Graduate School of Business. He teaches on business sustainability, social innovation, and cross-sector collaboration. Rated as an "internationally acclaimed" researcher by the National Research Foundation, he has published in leading management and development journals, and he is an executive editor of Environment: Science and Policy for Sustainable Development. Among his other roles, Ralph is founder and academic director of the Network for Business Sustainability (South Africa). He also co-founded the Southern Africa Food Lab, for which he received UCT’s Distinguished Social Responsiveness Award. Ralph has been a visiting researcher, teacher, or consultant at a range of organisations in Africa, Asia, and Europe, including universities, listed and unlisted companies, governments, and international agencies such as the World Bank and GIZ.

    Betine Dreyer is currently freelancing as a strategic partnership consultant at Airbnb in South Africa. She completed her full time MBA at the Graduate School of Business, University of Cape Town in 2015. She majored in strategy and entrepreneurship, with her dissertation focus on assessing the sustainability and impact of sharing economy business models in emerging market contexts. Betine is interested in finding better ways to do business building on an appreciation for Michael Porter’s Shared Value Strategy. She also has an interest in emerging market entry strategy and the important role of context in shaping and delivering sustainable success in new markets.

    Sarah Boyd is a writer and editor for the Case Writing Centre at the University of Cape Town’s Graduate School of Business. She is an MBA candidate at the GSB, class of 2017, and has earned an MEng and BS in materials engineering from Rensselaer Polytechnic Institute. Sarah is interested in investigating methods of distributed leadership and inclusion as a means of process innovation within organisations.

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