Twitter Incorporated: Market Manipulation in the Digital Age

Twitter Incorporated: Market Manipulation in the Digital Age

  • Case
  • Teaching Notes
Abstract

On July 14, 2015, a Twitter user linked what was thought to be a legitimate report on a takeover bid for Twitter by a privately held company. Although the report was proven false within six minutes, the damage to the stock market and investors was done. With increasing rumors of a real takeover bid lingering over the head of Jack Dorsey, what can Twitter do to minimize or guard against future hoax stories?

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