The Realities of Strategic Decision-Making

The Realities of Strategic Decision-Making

  • Case
  • Teaching Notes
Abstract

In today’s dynamic competitive environment, consumer products companies can have an overabundance of products among their offerings. Some of the larger companies have thousands of product offerings that are sold across several different categories and/or segments. Additionally, many product lines have various sizes, scents, and variations, which can result in one product line having hundreds of active products in the line-up. This is great for consumers because they can purchase products that are tailored to fit their individual needs. But such a large number of products can become quite complex for a manager who is challenged to maximize sales and profitability.

Tara, the Brand Manager for NoWet antiperspirants, has to make a presentation to her boss in two weeks. She needs to lay out the strategic ...

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