The National Launch of an International Brand: IKEA Turkey

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Nükhet Vardar

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  • Author Bio

    Dr. Nükhet Vardar has been studying and practicing international marketing and advertising since 1983. After receiving her PhD in international advertising from the former University of Manchester Institute of Science and Technology, UK, in 1990, she worked in international advertising and media agencies as a professional while pursuing additional academic degrees. In 2002, she returned to academia at Yeditepe University, Istanbul, Turkey, as a member of the Faculty of Economics and Business Administration, where she was assigned as a professor of marketing in 2004. She founded her own consulting firm, El Izi Comm. Consultancy, Turkey, in 2002, where she continues to provide consulting services. At the end of 2016, Dr. Vardar launched her company’s UK subsidiary - El Izi Communications Consultancy U.K. Limited - to set upa novel e-learning project in the UK, and divides her time between London and Istanbul.

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