The Fruit and Vegetable Snacks Venture

The Fruit and Vegetable Snacks Venture

  • Case
  • Teaching Notes
Abstract

This case study illustrates the field research, planning, and designing process of a fruit and vegetable energy bar business start-up by an aspiring entrepreneur. The case narrative includes the business template, as well as the opportunities and challenges the entrepreneur envisions in executing a successful venture. The decision points are two-fold, relating to a quandary about funding sources and selling platforms.

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