The Bid for TikTok: A New Partnership With Oracle

Abstract

This case looks at the political pressure recently exerted on the Chinese-owned viral social media app TikTok, which faced an uncertain future under threats of being banned by the Trump administration and bids from multiple major U.S. companies—including Walmart, Microsoft, and Oracle—to acquire it. Many are speculating on what’s in store for TikTok after it was announced in September that Oracle would be taking over stewardship of the app’s North American operations, with a small ownership stake in store for Walmart.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for instructor access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles