Sustaining the Vision

Abstract

In order to achieve continual success, it is often important for innovative firms to maintain a consistent long-term vision and strategy, throughout changes in management and the business environment. This is demonstrated in the case of Reilly Industries, a chemical manufacturer in Indianapolis, Indiana.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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