Sustained Market Leadership Since 1991: Okey in Turkey

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Nükhet Vardar

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  • Author Bio

    Dr. Nükhet Vardar has been studying and practicing international marketing and advertising since 1983. After receiving her PhD in international advertising from the former University of Manchester Institue of Science and Technology, UK, in 1990, she worked in international advertising and media agencies as a professional while continuing to pursue academic degrees. In 2002, she returned to academia at Yeditepe University, Faculty of Economics and Business Administration, Istanbul, Turkey, where she received a professorship in marketing. Since 2002, she has been giving consultancy at her own El Izi Comm. Consultancy, Turkey. Dr. Vardar also started her company's UK subsidiary – El Izi Communications Consultancy U.K. Limited at the end of 2016 to start a novel e-learning project in the UK, dividing her time between London and Istanbul.

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