Super Bowl LII Needs a Dress Rehearsal: JT’s Back, Back, Back!

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David Allan

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  • Author Bio

    David Allan, PhD is a Professor of Marketing in the Erivan K. Haub School of Business at Saint Joseph’s University in Philadelphia, Pennsylvania, USA, where he teaches Music Marketing and Marketing Communications. Dr. Allan has a BA in Communications from American University, Washington, DC, USA, an MBA in Marketing from Saint Joseph’s University, and a PhD in Mass Media and Communications from Temple University, Philadelphia, Pennsylvania, USA. Dr. Allan has published two books, This Note’s for You (Business Expert Press, 2015) and Hit Play: Soundtracks and Playlists in Everyday Life (Sentia Publishing, 2017), as well as numerous articles (Journal of Advertising Research, Journal of Business Research, and Journal of Consumer Research). Prior to his academic career, Dr. Allan spent over twenty years in the radio industry. Dr. Allan has been quoted in various media publications including: Reuters, Associated Press, Billboard Magazine, Wall Street Journal, The Washington Post, and Philadelphia Inquirer.

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