Case
Teaching Notes
Supplementary Resources
Abstract
Rajiv Yadav as the Secretary, Department of Sport (DoS), Ministry of Sports and Youth affairs (MoYS), had been for the last six months, fully involved in organizing the South Asian Games. Normally, such events were primarily conducted by Indian Olympic Association (IOA) and the government had a minor role. However, in this case, the government was forced to play a much larger role due to certain circumstances. He was still wondering about the implications of a deep government involvement in organization of such events. He also felt that the games had been a success especially given the short duration in which everything was organized. Yadav wanted to identify the key factors that helped make the game a success and also areas of improvement. He was also worried about the nature of India’s participation in the games. Though the team always won a handful of medals at the event, some of the top athletes belonged to a different class and faced little competition at the games.
This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
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Resources
Exhibit 1: Venues for SAG
Year | Games | Host City | Country |
1984 | I | Kathmandu | Nepal |
1985 | II | Dhaka | Bangladesh |
1987 | III | Calcutta | India |
1989 | IV | Islamabad | Pakistan |
1991 | V | Colombo | Sri Lanka |
1993 | VI | Dhaka | Bangladesh |
1995 | VII | Madras | India |
1999 | VIII | Kathmandu | Nepal |
2004 | IX | Islamabad | Pakistan |
2006 | X | Colombo | Sri Lanka |
2010 | XI | Dhaka | Bangladesh |
2016 | XII | Guwahati, Shillong | India |
2018 | XIII | Kathmandu | Nepal |
Exhibit 2: Medals tally (SAG 2010)
Rank | Nation | Gold | Silver | Bronze | Total |
1 | India | 90 | 55 | 30 | 175 |
2 | Pakistan | 19 | 25 | 36 | 80 |
3 | Bangladesh | 18 | 23 | 56 | 97 |
4 | Sri Lanka | 16 | 35 | 54 | 105 |
5 | Nepal | 8 | 9 | 19 | 36 |
6 | Afghanistan | 7 | 9 | 16 | 32 |
7 | Bhutan | 0 | 2 | 3 | 5 |
8 | Maldives | 0 | 0 | 2 | 2 |
Total | 158 | 158 | 216 | 532 |
Source: https://en.wikipedia.org/wiki/2010_South_Asian_Games
Exhibit 3: All-time medal table (till 2010)
Rank | NOC | Participated | Gold | Silver | Bronze | Total |
1 | India | 12 | 1088 | 632 | 326 | 2046 |
2 | Pakistan | 12 | 323 | 412 | 393 | 1128 |
3 | Sri Lanka | 12 | 210 | 351 | 553 | 1114 |
4 | Nepal | 12 | 79 | 122 | 272 | 473 |
5 | Bangladesh | 12 | 67 | 177 | 403 | 647 |
6 | Afghanistan | 3 | 20 | 25 | 54 | 99 |
7 | Bhutan | 12 | 2 | 16 | 53 | 71 |
8 | Maldives | 12 | 0 | 3 | 9 | 12 |
Exhibit 4: Meetings held for SAG 2016
Meeting | Number of times the meetings were held |
Executive Committee meetings | 10 + 1 special meeting |
Finance Committee meetings | 8 + 1 special meeting |
Internal Working Group* | 19 meetings |
Games Time Monitoring Group | 6 meetings |
Chef De Missions | 9 meetings |
Organizing Committee Review Meetings | 8 meetings |
Meetings held at PMO | 2 meetings (October 20, 2015 and December 14, 2016) |
Meetings held at MHA | 7 meetings |
Meetings held at Finance & Expenditure Department | 2 meetings |
Ambassadors’ Meeting for all SAARC Nations | 1 meeting (December 1, 2015) |
*The Internal Working Group was constituted on September 9, 2015 with the first meeting held November 18, 2015
Source: MoYS
Exhibit 5: Appointments made for SAG 2016 and joining dates
Appointment | Date of Joining |
CEO-Guwahati SAGOC – DG SAI | December 2, 2015 |
Joint CEO SAGOC | November 17, 2015 |
Formation of WhatsApp group between state governments and SAGOC | December 7, 2015 |
Chief Secretary Mr. R. T. Jindal as part of EC and Principal Advisor | January 30, 2016 |
Start date of SAGOC at Nidhi Bhawan Office | December 1, 2015 |
Source: MoYS
Exhibit 6: The organising committee (SAG 2016)
S. No. | Designation | Position |
1 | Shri Sarbananda Sonowal, Minister for Youth Affairs & Sport (I/C), Government of India | Chairman |
2 | Shri V. K. Pipersenia, Chief Secretary, Government of Assam, Guwahati | Member |
3 | Shri P. B. O. Warjri, Chief Secretary, Government of Meghalaya, Shillong | Member |
4 | Shri N. Ramachandran, President, Indian Olympic Association | Co-Chairman |
5 | Shri Rajiv Yadav, IAS, Secretary (Sports), Ministry of Youth Affairs & Sports, Government of India | Member |
6 | Shri Jarnail Singh, Secretary General, 12th South Asian Games 2016 | Member |
7 | Shri Injeti Srinivas, IAS, Director General, Sports Authority of India & CEO-Guwahati, Organising Committee, 12th South Asian Games 2016 | Convener |
8 | Shri Rajeev Mehta, Secretary General, Indian Olympic Association | Co-Convener |
9 | Shri R. K. Sharma, CEO-Shillong, Organising Committee, 12th South Asian Games 2016 | Member |
10 | Smt. Kiran Soni Gupta, Additional Secretary & Financial Advisor, Ministry of Youth Affairs & Sports, Government of India | Member |
11 | Shri Tara Datt, IAS, Principal Advisor, Organising Committee, 12th South Asian Games 2016 | Member |
12 | Shri Avinash Joshi, IAS, Joint CEO, 12th South Asian Games 2016 | Member |
13 | Shri Mihir Kumar Singh, Joint Secretary, Ministry of Information & Broadcasting, Government of India | Member |
14 | Shri C. L. Denzongpa, Principal Commissioner of Income Tax, Guwahati | Member |
15 | Shri Onkar Kedia, Joint Secretary (Sports), Ministry of Youth Affairs & Sports, Government of India | Member |
16 | Shri Virendra Nanavati, Nominee, Indian Olympic Association | Member |
17 | Shri Anil Khanna, Nominee, Indian Olympic Association | Member |
18 | President/Secretary, Assam Olympic Association | Member |
19 | President/Secretary, Meghalaya Olympic Association | Member |
20 | Shri Ajay Tewari, Commissioner & Secretary, Department of Sport & Youth Welfare, Government of Assam | Member |
21 | Shri F. R. Kharkongor, Commissioner & Secretary, Department of Education & Sports, Government of Meghalaya | Member |
22 | Shri Akhilesh Das Gupta, Chairman of Games Technical Conduct Committee, 12th South Asian Games 2016 | Member |
23 | Shri Toshen Bora, National Level Football Player (Assam) | Member |
24 | Shri Chiranjib Choudhuri, General Secretary, Meghalaya Table Tennis Association and former sportsperson (Meghalaya) | Member |
Source: MoYS
Exhibit 7: Dates on which delegations were sent to various member nations*
Nation | Date |
Bangladesh | January 17 – 20, 2016 |
Bhutan | January 15 – 16, 2016 |
Maldives | January 25 – 27, 2016 |
Nepal | January 15 – 16, 2016 |
Pakistan | January 5 – 7, 2016 |
Sri Lanka | December 29 – 30, 2015 |
Note: The decision to send delegations was taken on December 8, 2015.
Source: MoYS
Exhibit 8: Venues for games (SAG 2016)
S. No. | Sport | Name | Address | Seating Capacity |
1 | Athletics and Football | Indira Gandhi Athletics Stadium | Assam | 30,000 |
2 | Basketball and Handball | Nabin Ch. Bordoloi AC Indoor Stadium | Guwahati | 2,000 |
3 | Cycling | Velodrome at LNIPE | Sonapur | 500 |
4 | Hockey | Moullana Md. Tayabullah Hockey Stadium | Assam | 2,000 |
5 | Shooting | Shooting Range | Kahlhipara | 500 |
6 | Swimming | Dr. Zakir Hussain Aquatic Complex | Guwahati | 1,500 |
7 | Squash | R.G. Baruah Sports Complex | Assam | 600 |
8 | Volleyball and Wrestling | D.T.R.P Indoor Stadium | Guwahati | 1,000 |
9 | Weightlifting | Bhogeswari Phukanani Indoor Stadium | Guwahati | 800 |
10 | Archery | Jawaharlal Nehru Sports Complex | Guwahati | 6,000 |
11 | Boxing and Wushu | N.E.I.G.R.I.H.M.S Indoor Stadium | Shilong | 1,200 |
12 | Judo and Table Tennis | Jawaharlal Nehru Sports Complex – Indoor Hall | Shilong | 1,000 |
Source: http://sports.mapsofindia.com/south-asian-games/venues.html
Exhibit 9: Promotion on Facebook
Organising Committee – XII South Asian Games 2016: Official Facebook page
Facebook Insight: Showcasing the post with highest reach, views and likes
Source: MoYS
Source: MoYS
Exhibit 10: Promotion on Twitter
SouthAsianGames2016 @OCSAG2016: Official Twitter account
The official Twitter account had 1796 followers with 368 tweets during the games time including 140 photos and video
Source: MoYS
Exhibit 11: Promotion on YouTube
Organising Committee – XII South Asian Games: Official YouTube channel
Source: MoYS
Exhibit 12: Medals tally (SAG 2016)
Rank | Nation | Gold | Silver | Bronze | Total |
1 | India (IND) | 188 | 90 | 30 | 308 |
2 | Sri Lanka (SRI) | 25 | 63 | 98 | 186 |
3 | Pakistan (PAK) | 12 | 37 | 57 | 106 |
4 | Afghanistan (AFG) | 7 | 9 | 19 | 35 |
5 | Bangladesh (BAN) | 4 | 15 | 56 | 75 |
6 | Nepal (NEP) | 3 | 23 | 34 | 60 |
7 | Maldives (MDV) | 0 | 2 | 1 | 3 |
8 | Bhutan (BHU) | 0 | 1 | 15 | 16 |
Total | 239 | 240 | 310 | 789 |
Note: A total of 789 medals in 226 events in 22 sports was on offered in disciplines like Archery, Athletics, Badminton, Boxing, Cycling, Field hockey, Football, Handball, Judo, Kabaddi, Kho-Kho, Shooting, Squash, Swimming, Table tennis, Taekwondo, Tennis, Triathlon, Volleyball, Weightlifting, Wrestling, and Wushu
Source: MoYS
Exhibit 13: Budgetary allocation and actual expenditure in respect of Department of Sports
Year | Budgetary allocation (in INR million) | Actual expenditure (in INR million) | ||
Plan | Non-Plan | Plan | Non-Plan | |
2011–12 | 6,090.0 | 512.9 | 6,067.4 | 512.9 |
2012–13 | 6,000.0 | 600.0 | 5,982.4 | 596.5 |
2013–14 | 8,090.0 | 650.0 | 7,530.3 | 650.0 |
2014–15 | 7,050.0 | 670.0 | 7,008.0 | 664.6 |
2015–16 | 9,526.8 | 820.0 | 9,520.0 | 818.9 |
Source: MoYS
This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2024 Sage Publications, Inc. All Rights Reserved