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Emmanuel Mogaji

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  • Author Bio

    Emmanuel Mogaji is a lecturer in Advertising and Marketing Communications at the University of Greenwich and a Fellow of the Higher Education Academy (HEA). He has published several peer-reviewed journal articles and book chapters and presented his work in many national and international conferences. Emmanuel’s primary area of interest is the ABCDE of Marketing Communications – Advertising, Branding, Communications, Digital and Ethics, with a strong focus on service brands. He has studied attitudes towards brands and advertisements through various media such as print and social. He holds a PhD in Marketing.

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