Renault Duster in India: Creating a Market Segment

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Wolfgang Messner & Ammad Ejaz Chaudhary

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  • Author Bio

    Wolfgang Messner (PhD, MBA, MSc, BSc) is clinical associate professor at the Darla Moore School of Business, University of South Carolina, USA, where he specializes in international business, particularly on issues of marketing to consumers in India. Messner has spent a total of eight years in India—as professor of international management at MYRA School of Business, visiting faculty at the Indian Institutes of Management in Bangalore, Indore, and Kozhikode, program manager for Deutsche Bank, director for Capgemini, and an entrepreneur consulting to a variety of Indian and multinational companies.

    Ammad Ejaz Chaudhary (MIB, BSc) was research assistant at the Darla Moore School of Business, University of South Carolina, USA. He did his bachelor degree in accounting and finance from Lahore University of Management Sciences, and he holds a double master’s degree in international business from the University of South Carolina and in international management from Koç University. He is now a consultant and team lead with a global knowledge sharing platform in New York.

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