Reel Gardening: Making a Profit to Fight Poverty

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Ashley Truscott, Boris Urban & Rob Venter

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  • Author Bio

    Ashley Truscott, BA Hons, is the head of marketing at BDO South Africa. At the time this case was written, she was a case writer at Wits Business School, Johannesburg, South Africa.

    Boris Urban, Masters in Tech Business Admin, PhD, is a Professor at the Wits Business School, Johannesburg, South Africa. He has more than 30 years academic and professional experience in business, where he has practiced, taught and researched strategy, organisational behaviour and entrepreneurship. Since 2009 Boris has held the Chair in Entrepreneurship (Lamberti Foundation) at the WBS.

    Rob Venter, BCom (Hons), MCom, PhD, is a lecturer at the University of the Witwatersrand, Johannesburg, South Africa in the areas of strategy and entrepreneurship.

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