Applying Production Concepts over Borders: Good Intentions and the Limits of Foreign Culture Understanding

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Christian Linder, Stefan Scheuerle & Sven Seidenstricker

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  • Author Bio

    Christian Linder holds degrees in Business (BA), Entrepreneurship (MA) and Philosophy (BA, PhD) from universities in Hamburg, Ulm and Munich. He has worked as a Visiting Scholar at China Europe International Business School (CEIBS), Shanghai, China, and has advanced experience infield research in the Philippines. After gaining experience as an IT Consultant and Project Manager, he took up the assignment of a lecturer at the Institute for Human Factors and Technology Management, University of Stuttgart, where he is currently employed. His current research is mainly on technology management, innovation and B2B branding.

    Author Bio

    Stefan Scheuerle holds a Diploma of Technology Management (Dipl.-Ing.) from the University of Stuttgart. Currently he is a lecturer in product development at the Institute for Human Factors and Technology Management, University of Stuttgart. He has a keen interest in new product development processes and methods, as well as new IT technologies supporting development and production teams and processes, and has been involved in several industrial projects. In addition, Stefan Scheuerle also supervises university students with their semester projects in the 3rd and 4th semesters.

    Author Bio

    Sven Seidenstricker works at the Institute of Human Factors and Technology Management. He lectures at different universities in technology management, innovation management and R&D project portfolio management in MBA, MA and BA studies. His areas of research interest include business model innovation, technology management and production systems engineering. His research has been published in several international journals. He holds a diploma in Business Administration and Engineering from Chemnitz University of Technology.

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