Praava Health Amid COVID-19: Managing Crisis Through Business Model Innovation

Praava Health Amid COVID-19: Managing Crisis Through Business Model Innovation

  • Case
  • Teaching Notes
Abstract

Praava Health of Bangladesh employs a “brick-and-click” service delivery model to combine online and offline medical experiences. As Praava was on its way to gaining patient loyalty, COVID-19 hit the Bangladesh healthcare system. In response, the company deployed services such as a COVID-19 self-assessment tool and online pharmacy delivery service. Now management is considering an alternative business model: accelerating investments in online services, shifting to tele-medicine services to avoid human contact, or forming short-term strategic alliances.

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