Pet Arabia: Middle Eastern Entrepreneurial Venturing for a Man’s Best Friend

Pet Arabia: Middle Eastern Entrepreneurial Venturing for a Man’s Best Friend

  • Case
  • Teaching Notes
Abstract

Pet Arabia is an entrepreneurial venture based in the Kingdom of Bahrain. Founded by Abdulrahman Al-Khan in 2009, it was the country’s first business to offer a range of products and services for pet owners. Despite launching in a sociocultural context not traditionally amenable to dog ownership, Pet Arabia found early success as a purveyor of high-quality food and merchandise for dogs and dog owners. By the end of its third year of operation, Pet Arabia had become a thriving venture with an online portal and four brick-and-mortar locations across Bahrain. Having incurred this level of national success in a relatively small country, Pet Arabia began to consider plans for strategic regional expansion. This case study examines the strategic inflection point at which Pet Arabia ...

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