Patronage Distribution and Governance in VAPCOL: Girish Sohani's Dilemma


Ateeque Shaikh & Kushankur Dey

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  • Author Bio

    Ateeque Shaikh is an Assistant Professor in the Marketing area of the Symbiosis Centre for Management and Human Resource Development (SCMHRD) of the Symbiosis International University. He obtained his doctorate (Fellow in Rural Management) from the Institute of Rural Management, Anand (IRMA). Prior to joining IRMA, he worked as a chemical engineer in the industry for about three years. His research interest lies in consumer behaviour and the idea of fairness in product usage and rural marketing.

    Kushankur Dey currently holds a Postdoctoral position at the Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad (IIMA). Before joining IIMA, he served on the Faculty of Economics and Financial Management at the T. A. Pai Management Institute, Karnataka (AACSB accredited) besides a short stint with Food and Agribusiness Consulting assignments. He graduated in agricultural science and specialized in agri-warehousing and supply chain management. He obtained his doctorate (Fellow in Rural Management) from IRMA. He has written over 40 articles, including 12 research articles and 23 popular articles in financial dailies/magazines, along with 4 book chapters and 1 teaching case. He has teaching and research interests in commodities markets, agricultural finance and agri-supply chain management. He can be contacted at or

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