Patagonia: Driving Sustainable Innovation by Embracing Tensions

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Dara O’Rourke & Robert Strand

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    Berkeley-Haas Professors Dara O’Rourke and Robert Strand (also Executive Director for the Berkeley-Haas Center for Responsible Business and Assistant Professor at Copenhagen Business School) prepared this case study with Case Writer Victoria Chang, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

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