PASHA Bank Turkey: An International Marketing Strategy for an Investment and Corporate Bank

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Selcen Ozturkcan

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  • Author Bio

    Dr. Selcen Ozturkcan currently continues her academic career at Linnaeus University (Sweden), and occasionally visits Helsinki School of Business (Finland) and the Brand Practice Forum of Sabancı University (Turkey). Her full research and teaching portfolio available at www.selcenozturkcan.com.

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