Oreo: Crowdsourcing as a Marketing Tactic

Oreo: Crowdsourcing as a Marketing Tactic

  • Case
  • Teaching Notes
Abstract

This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo’s #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.

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