Oreo Cookies in China

Abstract

This case study discusses the alterations that Kraft’s Oreo Cookies underwent to improve the image and sales of the Cookies early on. It denotes the market and offers insights into how to assess and respond to the consumer’s concerns.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

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