Nu2U: Business Development in High-Growth Firms

Cases

Hans Eibe Sørensen & Trevor Williamson

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  • Author Bio

    Hans Eibe Sørensen is the author of Business development: A market-oriented perspective (2012) and has published in international management, marketing and psychology research journals. He is an associate professor in Strategic Organization Design at University of Southern Denmark. During his PhD program, he was doctoral fellow at The Wharton School, USA. Besides this, Hans has co-founded and been CFO of biotech start-up companies, held board and advisory positions in high-tech companies, acted as a freelance consultant, coached in business plan competitions, and been a sergeant in the Royal Danish military police.

    Trevor Williamson is a principal lecturer at Manchester Metropolitan University Business School, UK, where he oversees the development of programs in the financial services area at undergraduate and postgraduate level. He received his BSc in Management Sciences from UMIST, UK, and his MBA in Financial Management from Manchester Business School. For the past 10 years Trevor has been running case teaching and case writing workshops on behalf of The Case Centre (formerly The European Case Clearing House) at leading business schools around the world. He is presently engaged in doctoral studies, exploring the use of the case method in higher education to facilitate adult learning in business and management.

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