Merck: Pricing Gardasil

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Tim Calkins & Megha Vora

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  • Author Bio

    Tim Calkins helps people use marketing strategy and branding to build strong and profitable businesses.

    He is clinical professor of marketing at Northwestern University's Kellogg School of Management where he teaches marketing strategy, biomedical marketing and strategic marketing decisions in the full-time, part-time and executive MBA programs. He is co-academic director of Kellogg's branding program.

    Tim has received numerous teaching awards. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just three people in the award's 38 year history to have won it twice. He also received the Sidney J. Levy Teaching Award and two Kellogg Faculty Impact Awards. The Kellogg Executive MBA Program gave him the Top Professor Award four times.

    He is the author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Expert Marketer Magazine named Defending Your Brand the 2013 Marketing Book of the Year. He also wrote Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012). He was co-editor of Kellogg on Branding (John Wiley & Sons, 2005).

    Tim has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision.

    Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years the program has generated more than five billion media impressions.

    In addition to teaching at Kellogg Tim works with major corporations around the world on strategy and branding issues. His recent clients include Novartis, Eli Lilly and HP. He is managing director of Class 5 Consulting, a marketing strategy firm.

    Tim is frequently cited by the media; he has been quoted in publications including Business Week, Newsweek, the Financial Times, the Wall Street Journal and the New York Times. He has appeared on all of the major television networks.

    He serves on the board of the Chicago Business Marketing Association, the Alliance Française de Chicago and the Lycée Français de Chicago, Chicago's French-International school. Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy and branding projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led businesses including Miracle Whip, Taco Bell, A.1. steak sauce, Seven Seas and DiGiorno. While at Kraft he was responsible for the launch of more than two dozen new products. He received his BA from Yale and his MBA from Harvard.

    Tim lives in Chicago with his wife and three children. He loves to canoe, ski and hike. Email: t-calkins@kellogg.northwestern.edu Blog: www.strongbrands.wordpress.com

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