Measuring Economic Impact at a Professional Golf Tournament

Measuring Economic Impact at a Professional Golf Tournament

  • Case
  • Teaching Notes
Abstract

The News-Sentinel Open presented by Pilot is an event on the Web.com Tour. The Web.com Tour began in 1990 with the name of the Ben Hogan Tour and has transitioned through several title sponsors, taking its current name in June 2012. The tour is the developmental tour for the PGA Tour and the primary means for professional golfers to earn playing privileges on the PGA Tour. Tournaments are 72-hole stroke play events featuring between 144 and 156 golfers. This specific tournament is staged in Knoxville, Tennessee, and is one of only three original tour stops from the inaugural season in 1990. In an effort to measure economic impact in the greater Knoxville area resulting from the tournament weekend, the News-Sentinel Open has commissioned an economic ...

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