Mars, Incorporated: Skittles Becomes Part of a Controversial Shooting

Mars, Incorporated: Skittles Becomes Part of a Controversial Shooting

  • Case
  • Teaching Notes
Abstract

In 2012, a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles candies at the time of his death. The brand became a central symbol of the controversy as discussions about the shooting grew on social media and protests arose throughout the country.

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