Marketing in Action: National Brotherhood of Skiers Annual Summit

Abstract

The case explains the operations of the National Brotherhood of Skiers from its inception as a non-profit organisation that aims to bring together Africa-American skiers.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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