Marketing in Action: High-Profile Sporting Events in Britain


Simon Hudson & Louise Hudson

  • Citations
  • Add to My List
  • Text Size

  • Case
  • Author(s)
  • Looks like you do not have access to this content.


    Don’t know how to login?

    Click here for free trial login.

  • Author Bio

    Dr. Simon Hudson is a tourism aficionado, exploring the world, spreading his passion for travel and enlightening audiences on every kind of travel research from winter sports to film tourism. He has written eight books and over 60 research articles, many of them focused on tourism marketing. He is the Endowed Chair for the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. An impressive title, but it basically means he researches ways to put South Carolina's tourism industry back on the map and into the black.

    Snappy and insightful travel journalist, Louise Hudson writes for a host of newspaper travel sections, online sites, and her own blog: Published in three countries since 2005, her work has made its way into Ski Canada, More Canada, LA Times, USA Today, Dallas Morning News, Boston Globe, Globe & Mail and Houston Chronicle among many others. As well as winter sports articles, she writes tantalizing travel tales for a variety of outlets including the Calgary Herald in Canada, which she considers her part-time home. Meeting Simon at school in England in 1975 has led to a lifetime of adventurous travel and work abroad together, as well as a measure of audacious entrepreneurialism when they set up a very successful fashion business in the 1980s. Louise contributes cutting-edge case studies and energetic editing to this manual.

Back to Top