Marketing Children's Party Services: Rugged Earth Adventures

Marketing Children's Party Services: Rugged Earth Adventures

  • Case
  • Teaching Notes
Abstract

With increasing numbers of cash-rich but time-poor families, entrepreneurs have increasingly commercialised the children's party concept, offering a wide range of imaginative, outsourced propositions. Beginning by outlining the size and scope of this emergent industry, this case focuses on an outdoors adventure party service that uses a militaristic theme. Introducing a creative and fun but low barrier-to-entry business model, the case uses an entrepreneurial business venture to explore contextual marketing analysis.

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