Malaysia Airlines: Learning From the MH370 Event

Malaysia Airlines: Learning From the MH370 Event

  • Case
  • Teaching Notes
Abstract

Malaysia Airlines Berhad faced two downed airplanes in 2014, leading to the loss of hundreds of lives. In the midst of this, the company is losing heavily (both financially and non-financially) as consumers no longer trust the level of security provided by the airline. Due to these losses, investors are discouraged and the company must lay off numerous staff. Malaysia Airlines Berhad is in the midst of bankruptcy, and the company must now find a solution to revive its business.

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