LVMH: Is China Still a New Market?


Yang Liu & Peter Zámborský

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  • Author Bio

    Yang Liu is a PhD candidate in the International Business Department at the Southern New Hampshire University, USA. She has a Master’s Degree in Business and Economics (major in Marketing) from Halmstad University, Sweden, and a Bachelor’s Degree in Management (major in Accounting), from Tianjin Polytechnical University, China. She has worked as an Accountant, Copywriter, and Marketing Manager, in Manufacturing, Advertising, and International Trading companies. Her research interests are Accounting, Advertising, Business, Economics, and Marketing.

    Dr Peter Zámborský is a Senior Lecturer in the Department of Management and International Business at the University of Auckland, New Zealand. He is also the Director of Featherlight Enterprises, a provider of solutions for understanding global business. Peter worked for The Economist Group, UK, and taught at Harvard Summer School and Brandeis University in the US. He is on the Editorial Review Board of the International Journal of Emerging Markets and has published in the areas of international business, management and economics. Peter is the author of the e-textbook International Business and Global Strategy (2016) available through

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